How To Fix Google Ads Conversion Tracking In 7 Steps

As an online business owner, one of the most important aspects of your digital marketing strategy is tracking conversions. Google Conversion Tracking is a powerful tool that allows you to track the actions your website visitors take after clicking on your ads. This data can help you make informed decisions about your marketing campaigns and ultimately increase your return on investment (ROI). 

However, sometimes Google Conversion Tracking can encounter issues that prevent it from working properly. In this article, we will discuss how to fix common Google Conversion Tracking problems to ensure that you are getting accurate data and optimizing your marketing campaigns.

#1 - Check Your Conversion Tracking Code

The first step in fixing Google Conversion Tracking issues is to check your conversion tracking code. Make sure that you have installed the correct code on your website and that it is properly integrated with your ad campaigns. 

You can do this by going to your Google Ads account and selecting "Conversions" from the "Tools & Settings" menu. From there, you can check the status of your conversion tracking and make sure that the code is properly installed.

#2 - Check Your Website's Page Code

Another common issue with Google Conversion Tracking is that the code may not be properly integrated with your website's page code. Make sure that the code is installed in the correct location on your website and that it is not conflicting with any other scripts or codes. You can use the Google Tag Assistant to check for any issues with your conversion tracking code and fix any problems that it identifies.

#3 - Check Your Conversion Actions

If your conversion tracking code and website page code are both properly installed, the next step is to check your conversion actions. Make sure that you have set up your conversion actions correctly and that they are tracking the actions that you want to measure. You can do this by going to the "Conversions" tab in your Google Ads account and reviewing your conversion actions. Make sure that they are properly labeled and that they are tracking the correct actions.

#4 - Check Your Conversion Value

Another common issue with Google Conversion Tracking is that the conversion value may not be set up correctly. Make sure that you have assigned a value to your conversion actions and that the value is accurate. This will allow you to track your ROI and make informed decisions about your marketing campaigns.

#5 - Check Your Google Ads Account Settings

If you have checked all of the above and your conversion tracking is still not working properly, the issue may be with your Google Ads account settings. Make sure that you have selected the correct conversion actions and that they are properly associated with your ad campaigns. You can also check your account settings to make sure that you have not accidentally disabled conversion tracking.

#6 - Use Google Analytics

Google Analytics is a powerful tool that can help you track conversions and optimize your marketing campaigns. Make sure that you have properly set up your Google Analytics account and that it is integrated with your Google Ads account. You can use Google Analytics to track your conversion rates, monitor user behavior, and identify opportunities for optimization.

#7 - Test Your Conversion Tracking

After you have made any necessary adjustments to your conversion tracking, it is important to test your tracking to ensure that it is working properly. You can do this by creating a test conversion and verifying that it is tracked correctly in your Google Ads account. This will ensure that you are getting accurate data and that your marketing campaigns are properly optimized.

So in summary, Google Conversion Tracking is an essential tool for online businesses, but it can encounter issues that prevent it from working properly. 

By following the above steps, you can identify and fix common Google Conversion Tracking problems and ensure that you are getting accurate data to optimize your marketing campaigns. 

If you are still having issues with your conversion tracking, it may be helpful to seek the assistance of a professional digital marketer who can provide further guidance and support