Google Ads for Restricted Categories: Get Approved And Drive Conversions
Learn how to advertise on Google Ads for restricted categories with our step-by-step guide. Understand Google Ads policy, get approval, select relevant keywords, write ad copy, design landing pages, and improve conversion rates.
How to Run Google Ads for Restricted Categories: A Step-by-Step Guide
If you want to advertise on Google Ads for restricted categories, you need to comply with Google Ads policy. In this article, we will explain how to get approval for running ads in restricted categories, select relevant keywords, write ad copy, design landing pages, and improve conversion rates.
Understanding the Google Ads Policy for Restricted Categories
Google Ads policy restricts certain categories from advertising on the platform. These categories include alcohol, drugs, gambling, and adult content. If you violate the policy, your ads will be disapproved or your account may be suspended. To learn more about the policy, visit Google Ads Help.
How to Get Approval for Running Ads in Restricted Categories
To get approval for running ads in restricted categories, you need to submit a request for approval. The approval process may take up to several weeks. Here are 6 steps to follow:
#1 - Sign in to your Google Ads account.
#2 - Click on the "Tools & Settings" menu and select "Ad Approvals & Policy".
#3 - Click on the "Policy Details" tab and find the "Restricted Content" section.
#4 - Click on "Request review" and fill out the form.
#5 - Upload any required documents and information.
#6 - Submit your request.
Creating Google Ads for Restricted Categories
a. Selecting Relevant Keywords
To select relevant keywords for restricted categories, use tools like Google Keyword Planner, SEMrush, or Ahrefs. Choose keywords that are relevant to your product or service, have low competition, and comply with Google Ads policy.
b. Writing Ad Copy
When writing ad copy for restricted categories, make sure to comply with Google Ads policy. Avoid using exaggerated claims, inappropriate language, or false information. Use clear and concise language that accurately describes your product or service.
c. Designing Landing Pages
To design landing pages for restricted categories, make sure they comply with Google Ads policy. Landing pages should be relevant to the ad, provide a good user experience, and accurately describe the product or service being offered. Avoid using pop-ups, misleading information, or inappropriate content.
Monitoring and Improving Conversion Rates for Google Ads in Restricted Categories
To monitor and improve conversion rates for Google Ads in restricted categories, track metrics like click-through rate, conversion rate, and cost per conversion. Use A/B testing to try different ad copy, landing pages, and keywords to see what works best. Make adjustments based on the results.
Running Google Ads for restricted categories requires compliance with Google Ads Policy. By following the steps outlined in this article, you can get approval, select relevant keywords, write ad copy, design landing pages, and improve conversion rates. Remember to monitor your ads and make adjustments as needed to ensure compliance and success.