Affiliate Marketing Optimization: Increase Conversion Rates & Sales
Conversion rates are essential to the success of any affiliate marketing campaign. But what are conversion rates, and how can you improve them?
Conversion rates are the percentage of website visitors who take a desired action, such as signing up for a mailing list or making a purchase. Improving your conversion rates is essential to increasing profits from your affiliate marketing campaign.
Affiliate marketing is no doubt a great way to monetize your website traffic. However, if you're not seeing the conversion rates you'd like, it might be time to rethink your strategy. In this post, we'll take a look at some of the most common affiliate marketing conversion rate killers, and how you can avoid them.
Affiliate Conversion Rate Optimization Checklist:
Always use the correct affiliate links. Sometimes links are copied and pasted incorrectly. Also, test links to ensure they’re working, especially deep links. For example, a link may stop working because it was part of a limited-time promotion.
Promote multiple merchants to increase your sales opportunities. By doing so, you’ll also reduce your dependency on one or a few merchants. Reducing your reliance is critical because merchants can end their programs and partnership with you anytime.
Promote products and services that cater to your audience to maximize conversion rates and sales. That may seem obvious, but some affiliates deviate from their audiences to market items that don’t relate. For example, a food blogger who starts promoting CPA Marketing Networks.
Join and promote merchants offering high affiliate commission rates and long cookie/referral periods, such as 30%+, $100+, and 30+ days respectively. Also, you can partner with merchants that pay recurring commission rates of 20% or more to increase your monthly recurring revenue (MRR). Recurring commissions are an excellent way to make passive income.
Set your commission payout minimum to the lowest possible amount to get paid faster. Low payment minimums typically range from $10 to $50, depending on the merchant, affiliate marketing software, and affiliate network.
Run A/B tests on your copy, content, webpage design, and other website elements to understand what works best for your audience and search engines. Frequent tests and strategic updates support higher conversion rates and sales.
How To Optimize Website Content
Create a website. Many bloggers and YouTubers have websites, but some content creators only use third-party platforms like Facebook, YouTube, LinkedIn, and Medium. While those platforms have benefits, they come with many drawbacks, for example, an unexpected account violation or termination (it happens). Free offerings from sites like Google Sites, Blogger, Blogspot, Wix, and WordPress.com are even more problematic.
Third-party platforms can have limited features and are unlikely to appear in search results. By contrast, having a website gives you ownership, control, customization options, and helps with search rankings. A website also enables you to collect email addresses (list building), which is critical in growing your affiliate marketing business.
Make your pages and content easy to navigate, consistent, structured, and user-friendly. Also, consider page layouts, formats, stylings, colors, subheadings, and table of contents to increase clicks and decrease bounce rates.
Don’t overwhelm visitors with too many moving elements upon entering your website. For example, some websites display opt-in forms, cookie consent bars, and web push notification popups within nanoseconds of each other. That can produce confusion, a poor user experience, slow page loading times, and increase bounce rates.
Review how your website/content appears when posted on social media sites, such as Facebook, Pinterest Twitter, Reddit, Instagram and LinkedIn. Secondly, consider adding social sharing buttons to your website to encourage others to share.
Add a minimum amount of affiliate links to each of your pages. One or two affiliate links per page won’t support your goals. Conversely, too many links may seem unnatural or spammy. Somewhere between 7 to 12 affiliates links per thousand words is an excellent place to start.
Reduce interrupters in your content to allow people to focus and finishing reading. For example, some bloggers interrupt content with links to other articles, in-line opt-in forms, and other distractions, obstructing the reading experience. Distractions can also get in the way of users clicking.
Use a spell checker and grammar app to help with your writing and creating high-quality content. Spelling, punctuation, and grammar also influence search engine rankings. Explore Grammarly, Ginger, Hemingway Editor, and capitalizemytitle.com. You can also have someone – a friend or peer – review your content for suggestions and mistakes.
Keep your content relevant and fresh by updating old posts. Plan to revisit your older posts once or twice annually to ensure they provide accurate and current information.
Affiliate Marketing And Search Engine Optimization
Periodically review Google’s search engine documentation and articles to implement current best practices. Do the same for other search engines you focus on, such as Bing (Microsoft), Yandex, and Yahoo. Authority sites, such as Search Engine Journal (SEJ) and Moz, also offer valuable insights. Lastly, there are many free online courses covering search engine optimization (SEO).
Review your website’s monthly performance with tools like Google Analytics, Google Search Console, and Bing Webmaster Tools. Then, use the data and insights to improve your content and competitiveness.
Optimize your website and content for mobile devices. Mobile-first indexing means Google predominantly uses the mobile pages of a site for indexing and ranking. Therefore, focusing on desktop content and appearance is less critical.
Monitor your Core Web Vitals (CWVs) in the Google Search Console and improve them. The Core Web Vitals report shows how your pages perform based on several page speed metrics. Page speeds and loading times are increasingly important to Google as they impact a user’s experience. So naturally, users don’t want to wait long to start consuming content.
Link to reputable and authoritative sites to boost your credibility and rankings. Similarly, develop an internal linking strategy to reap the many SEO benefits.
Internal links are important because they can help Google understand and rank your website better. By giving Google links to follow along with descriptive anchor text, you can indicate to Google which pages of your site are important, as well as what they are about. Internal links are also good for user experience and may improve engagement. (According to Moz)
Consider increasing links to your website. Link building is the process of getting other websites to link to pages on your website to help them rank higher in Google search results.
Structure your data for rich results. Rich results highlight critical information and help search engines understand a page’s purpose as accurately as possible. Examples of rich snippet results include carousel, FAQ, and review.
Email Marketing Optimization Techniques & Strategies
Add email marketing to your affiliate marketing activities. The top affiliates use email marketing to build relationships, send newsletters, run marketing campaigns, market and sell goods, distribute content, promote webinars/ events, increase social media engagement, and more.
Expand your autoresponder sequence to include more emails. Many affiliates limit their email sequences to three to five emails. However, you can expand it to as many emails as you want, without being spammy, of course. For instance, you can create a two-year autoresponder sequence consisting of 24 emails to go out monthly.
Review your email marketing performance reports to make improvements. Opens, clicks, unsubscribes, and complaints are standard metrics to analyze. For Example You Can Visit GetResponse’s resources page for blogs, guides, videos, benchmarks, and more for email marketing strategies and insights.
Conduct A/B tests for newsletter and campaign elements such as subject lines, titles, and content. That will help you understand what resonates with your audience. You can also conduct A/B tests with your opt-in and signup forms.
WordPress Optimization Plugin
WordPress.org users have thousands of plugins at their disposal, with some being especially helpful in affiliate marketing and website optimization. However, one drawback of using plugins is their potential to slow page loading times, which isn’t good for SEO. To increase website optimization and security, you should keep your themes and plugins updated. WordPress allows for themes and plugins to update automatically.
ThirstyAffiliates plugin gives bloggers the tools they need to monetize their WordPress websites with affiliate marketing. It supports efficient link management and cloaking, safe redirects, performance reports, and more.
Broken Link Checker plugin monitors and tests internal/external links for broken links on your site. It helps you fix non-functioning links to improve user experience and SEO.
Redirection plugin is the most popular redirect manager for WordPress. With it, you can easily manage 301 redirections, keep track of 404 errors, and generally tidy up any loose ends your site may have. That can help reduce errors and improve your site ranking.
Yoast SEO is the most-used WordPress SEO plugin and has helped millions of people like you get ahead and stay ahead. It’s packed full of features designed to help visitors and search engines get the most out of your website.
Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free.