10 Step Guide For Conversion Crushing Landing Page
Landing Page Optimization & Conversion Tips
To begin with, you spend countless hours creating a killer email and end up linking that email to a bridge page that isn't very convincing.
Landing pages are an extremely vital component of the conversion, and as often said, getting traffic is one strategy, while having conversions is another.
Why Landing Pages are Important in the first place?
When you are dealing through cold marketing, you should always be mindful that the other person didn't ask for it, he is not sure about who you are and what your product is.
So if a couple of cold contacts click on your link, you need to make sure your landing page is convincing enough to have their immediate attention.
If your landing page looks like it is made in the early 2000s, there are no chances you could get serious consideration.
The landing page doesn't necessarily need to be your homepage. You can keep your landing page and homepage different.
But make sure you are bringing traffic to your product's landing page.
Landing page's are more focused and have to be aligned with your email i.e. if you are promising something in your email, that must be available on your landing page as well.
4 Features of a Top Landing Page
Easy to Scan. Modern tools allow you to just drag and drop elements to create a good looking landing page. So you just need to make sure that you are using the right page builder tool and the information you are pouring in is easy to read and absorb.
Integration. Every form of submission that you are getting through the form should be going in your leads management system or CRM. So that your landing page is bringing convenience.
Split Testing. The best way to make improvements is split testing or we call it A/B testing. Which means design a couple of landing pages setting different variables. Test all of them for some time, and go with the one that performed best.
Analysis. Make sure you are getting good tools so you could analyze how people are interacting with your page. Modern analysis tools show many performance factors where they display in-depth reports on heat-maps, interactions, bounce rate, etc.
Best Landing Page Buider
Example of a Top Landing Page Builder: Optimize Press
OptimizePress is one of the premium tools that not only help in creating wonderful landing pages but also has a great set of tools that will you with an analysis of your performance.
They have hundreds of built-in landing pages that you can choose from in order to customize. They have landing pages for almost every industry. So I would suggest to go and give them a look.
We all know the reasons 2021 has made the affiliate online market massive and competition is as fierce as it’s ever been.
That's why I thought it'd be helpful to give you a 10 point guide on key components and structure of a landing page to ensure you’re not chucking money away.
Top 10 Landing Page Conversion & Optimization Tips
Don't be LAZYYY. implementing just one of these things can dramatically increase your conversion rates and with the recent updates, conversions have NEVER been more important.
Additional Resources (Comprehensive Guide): Best Practices For Creating Effective Landing Pages