10 Step Guide For Conversion Crushing Landing Page
Landing Page Optimization & Conversion Tips
To begin with, you spend countless hours creating a killer email and end up linking that email to a bridge page that isn't very convincing.
Landing pages are an extremely vital component of the conversion, and as often said, getting traffic is one strategy, while having conversions is another.
Why Landing Pages are Important in the first place?
When you are dealing through cold marketing, you should always be mindful that the other person didn't ask for it, he is not sure about who you are and what your product is.
So if a couple of cold contacts click on your link, you need to make sure your landing page is convincing enough to have their immediate attention.
If your landing page looks like it is made in the early 2000s, there are no chances you could get serious consideration.
The landing page doesn't necessarily need to be your homepage. You can keep your landing page and homepage different.
But make sure you are bringing traffic to your product's landing page.
Landing page's are more focused and have to be aligned with your email i.e. if you are promising something in your email, that must be available on your landing page as well.
4 Features of a Top Landing Page
Easy to Scan. Modern tools allow you to just drag and drop elements to create a good looking landing page. So you just need to make sure that you are using the right page builder tool and the information you are pouring in is easy to read and absorb.
Integration. Every form of submission that you are getting through the form should be going in your leads management system or CRM. So that your landing page is bringing convenience.
Split Testing. The best way to make improvements is split testing or we call it A/B testing. Which means design a couple of landing pages setting different variables. Test all of them for some time, and go with the one that performed best.
Analysis. Make sure you are getting good tools so you could analyze how people are interacting with your page. Modern analysis tools show many performance factors where they display in-depth reports on heat-maps, interactions, bounce rate, etc.
Best Landing Page Buider
Example of a Top Landing Page Builder: Optimize Press
OptimizePress is one of the premium tools that not only help in creating wonderful landing pages but also has a great set of tools that will you with an analysis of your performance.
They have hundreds of built-in landing pages that you can choose from in order to customize. They have landing pages for almost every industry. So I would suggest to go and give them a look.
We all know the reasons 2021 has made the affiliate online market massive and competition is as fierce as it’s ever been.
That's why I thought it'd be helpful to give you a 10 point guide on key components and structure of a landing page to ensure you’re not chucking money away.
Top 10 Landing Page Conversion & Optimization Tips
You need a Strong Value Proposition. Keep these benefits-driven. Features tell, benefits sell - it’s so true! Additionally, highlight 3-5 key benefits of your product or service.
Strong Visualization. Keep it relevant to your offering and if it is a product, ensure images are high quality.
Here is a perfect landing page example designed for Affiliate & CPA Marketing.
Ensure you have Social Proof. Present this as a testimonial and star rating. To be honest 4.8 out of 5 stars is way more believable than 5 out of 5 every time!
Show Trust. This could be as simple as payment icons or money-back guarantees. Have you been featured anywhere? Highlighting companies you’ve worked with will show you are a credible business.
Vibrant Call to Action buttons. Make this stand out from the crowd, use an emoji on the button (honestly increases CTR!). Don’t give multiple CTA’s too much choice makes consumers indecisive.
Market the Problem, then its solution. Hit on people's pain points THEN Sell the Solution. I see this the wrong way round so often - all it does is confuse you!
Break it down for your consumer. How easy is going to be for them to purchase or use your product or service?
Break it down into a 1, 2, 3.
1 - what the consumer needs to do
2 - what you will do, and then
3- how the consumer will benefit...Use engaging content relevant to the product or service. Less is most definitely more!
REPEAT your CTA - not forgetting to back it up with your star rating!
Social Proof is Key. Having a clearly defined review section will increase your conversion rate. Whether you use written or video testimonials, case studies, or before and after make sure it’s on the page Stop people leaving the page to type the name and review into Google….. Crazy waste of money!
FAQs. Seems silly right? If someone needs to contact you or worse still leave to look up an answer you’ve lost that sale. What are the barriers to entry? Get your top 5 questions on the page.
Don't be LAZYYY. implementing just one of these things can dramatically increase your conversion rates and with the recent updates, conversions have NEVER been more important.
Additional Resources (Comprehensive Guide): Best Practices For Creating Effective Landing Pages