8 Copywriting techniques to follow after evaluating +100 high-converting landing pages
Our professional copywriting expert Olivier Meakings has helped over 100 startups and made them make more money over the years.
He shares some insights related to copywriting that can help everyone in uplifting their copywriting game as well as landing pages. Here are some flashpoints that you can consider as key takeaways.
1) Focus on one single idea:
This is a basic copywriting principle, but many businesses refuse to follow it. On your landing page, focus on one problem you want to address and one action you want users to take.
2) Focus your attention on your USP:
Your unique selling proposition is what sets you apart from the competition. Include it on your landing page.
3) Strategically place social proof elements above the fold.
Also, make sure that these testimonials, ratings, awards, or quantifications are relevant to the user.
4) Twist the knife in the wound:
We're all dealing with problems. But we don't go about our days thinking about them. That is why you should not simply bring up your prospects' pain points. You must expand them and paint a picture in their heads of how these problems are affecting their lives.
5) Narrow it down:
Build a landing page for the most specific persona possible. Then, once you start getting signups, create another landing page for a different persona.
6) Don’t ask too soon:
Nobody will sign up without first understanding their problems, your solution, and your pricing. Tip: Write a list of what a visitor needs to know before they will sign up. Make sure this information comes before your first CTA.
7) Address objections clearly:
You can create a FAQ section addressing the most common doubts at the end of the landing page. But smart marketers address objections before they even arise. The first step, however, is knowing these objections.
8) Know your statistics:
Don’t just track your landing page performance. Understand your numbers across your whole funnel.