eCommerce Conversion Rate Optimization Tips
How To Make Money From eCommerce Store
eCommerce Sales Growth Strategy
Formula #1: Price Anchoring
Price Anchoring Example
The more someone feels like they’re getting a steal of a deal, the more likely they are to purchase from you. With price anchoring, you include both a higher price and your selling price next to all your products. It makes it appear that people are getting a good deal.
Formula #2: Image Optimization
Add Multiple High Quality Images
It’s important to remember that with online shopping, your customers can’t physically handle the products they’re looking at. If they can’t touch the products you sell, they want to use their other senses, like sight.
Formula #3: Product Description
Create Highly Detailed Product Descriptions
In addition to using numerous high-quality photos and videos, all of your product pages should contain in-depth product descriptions. These product descriptions help customers understand exactly what they’re getting.
Formula #4: eCommerce Testimonials
Formula #5: Checkout Best Practices
Make Checkout As Simple As Possible
Formula #6: Customer Experience
Provide Assurances To Customers
Formula #7: Contact Page
Make It Extremely Easy To Contact You
Inevitably, your site visitors will have questions, concerns, and challenges. If you want to convert these visitors into paying customers who come back again and again, you need to make it very easy for them to get in touch with you.
Formula #8: Sales Strategy
Draw Attention To Items That Are On Sale
Price is a huge factor when it comes to shoppers making purchases. If you have certain items on sale, draw a lot of attention to those items. Highlight the sales on your homepage and across your various product pages.
One advantage to offering items on sale is that you can then cross-sell and upsell different products. Cross-selling is promoting related products, while upselling is promoting more expensive versions of the same product
Formula #9: Flexible Payment Options
Formula #10: Abandoned Cart Rate
Create Abandoned Cart Email Sequences
Formula #11: Create A Sense of Urgency
When customers feel a sense of urgency, they’re more likely to purchase from you. People have a distinct fear of missing out (FOMO).
Formula #12: Easy Navigation Channels
Make it really easy to find products on your website, especially if you have a large number of them. They want to get where they’re going quickly and with minimum fuss. Use these strategies:
Formula #13: Mobile Optimization
Optimize The Shopping Experience For Mobile Devices
There’s a big difference between ensuring your site works on a mobile device and optimizing the shopping experience itself. When the shopping experience is optimized, it’s easy and even pleasant to shop your store on a mobile device.
E-commerce Tutorials & Trends: Resources & Tools For Beginners
What is an ecommerce website?
An ecommerce website is an online store where customers can buy products directly through the site. Businesses that sell products and services online are referred to as ecommerce businesses. Ecommerce websites allow buyers to purchase items online without having to leave their home. By using the internet, ecommerce businesses reduce overhead costs and increase productivity.
What is an e-commerce platform?
An e-commerce platform is the software application where the seller and the customer come together to engage in commerce. Essentially, a customer should be able to use the e-commerce website to discover products, buy them using a shopping cart, and then checkout.
Nowadays, it is very common to buy things online. In fact, in some countries like Spain, almost everything can be bought online. There are many reasons for this: first of all, there is a lot of variety; secondly, we don’t have to leave home and go to the store; and thirdly, we can compare prices quite easily. All of these reasons make ecommerce stores very attractive for consumers.