Definition And Meaning of CPA Marketing:
What is CPA Marketing
Common Types of CPA offers Explained
How To Start & Learn
Best CPA Marketing Training Course Membership Program
CPA Marketing Full Form & Meaning
Definition and Meaning of CPA Marketing:
CPA stands for Cost-Per-Action and sometimes it is also referred to as Cost-Per-Acquisition. Cost per action is an online advertisement payment model that allows an advertiser to pay for qualifying actions such as sales or registrations from a prospective customer.
As a CPA Advertiser, CPA Marketing would consist of high quality paid advertising which will help you to promote your own business and get charged only when required actions will be done by your customers according to your bidding spend.
As a CPA Affiliate (or Publisher), CPA Marketing would consist of promoting offers posted by the CPA Advertisers and making a commission because of it. You will be rewarded for inviting someone to perform a specific action at the CPA offer’s website without the visitor having to buy anything.
These actions can be anything, such as:
Completing a survey.
Providing an email address.
Submitting a Zip Code.
Building keyword swipe files for relevant phrases.
Filling out a form.
Signing up for newsletters - 6 Incredible newsletter marketing tips
Downloading something in digital forms.
Playing a game online.
Accepting a free trial of a consumer or digital product.
That’s why CPA Marketing is considered the fastest and easiest way to make money on the web. Upfront Capital is at its minimum, thus clearing the main obstacle.
What is CPA In Affiliate Marketing?
CPA Marketing is affiliate marketing but a lot different from the “traditional” Affiliate Marketing. In CPA marketing, you will be able to generate income without selling any product, whereas in traditional Affiliate Marketing you would need to wait for a product to be sold in order to earn your hard earned commission.
CPA Offers Meaning:
In simple terms, an offer is a mutual agreement from a brand to pay a commission or a fixed CPA amount (cost per acquisition) to the affiliate for referring business. The offer can be a product, or a straightforward action like signing up for the brand's mailing list, or signing up for a call center to call the visitor. There are several kinds of offers depending on the niches. One of the best resources to browse available offers and verticals is the maxbounty cpa network. Its a well established canadian cost per action network providing:
Types of CPA Offers:
There are all types of offers inside the CPA Marketing Industry. Some of them are easier than others to get it done by a potential customer, but either way, it is a lot easier than making a sale.
Although there are plenty, I will tell you only about the most popular ones:
Email Submit: this type of offer consists of someone submitting their email address in order to get access to something 100% free. You will get paid if you are promoting a particular CPA offer of this kind once someone submits their email address. Payouts of this type can go for up to $3.50 per email submitted, depending on the niche of the offer.
Zip Submit: this type of offer consists of someone submitting their ZIP code in order to get access to something as well. You will get paid if you are promoting a particular CPA offer of this kind once someone submits their ZIP code. Payouts of this type of offers can go for up to $5 per Zip code submitted, depending on the niche of the offer.
Free Trial Offers: These types of offers are great for niches such as weight loss, health, discounts, free samples, etc. You will get paid if you are promoting a particular CPA offer of this kind once someone decides to take the trial offer. Some of them are paid, some of them are free, and also some of them will require you to pay for the handling and shipping charges. Typical Payouts of this type of offer can go for up to $50 per trial offer requested, again depending on the niche of the offer.
Installs: this type of offer consists of someone downloading and installing a software, plugin, mobile app, browser, browser component or extensions, etc. You will get paid if you are promoting a particular CPA offer of this kind once someone downloads and installs it. Payouts of this type can go for up to $15 per download and installation, depending on the specified niche of the offer.
Game playing (e-gaming offers): this type of offer consists of someone just playing a game. This might be used for testing purposes or for you to purchase the game in the future. Download and installation may be required and sometimes you will need to make some kind of deposit in order to get free credits. You will get paid if you are promoting a particular CPA offer of this kind once someone gets to play the game and do what the offer demands. Payouts of this type can go for up to $50 per game played, depending on the niche of the offer.
Form Submit: some offers also will require the user to fill out a form with several labels, these are less converting but high paying. This type of offer consists of someone submitting their personal details into a form in order to get qualified for something. You will get paid if you are promoting a particular CPA offer of this kind once someone submits his form. Payouts of this type can go for up to $20 per form submitted, depending on the niche of the offer.
What Are Affiliate Marketing Creatives?
Creatives are advertising materials that affiliates use to promote products or services. In other words, basically creatives are ad images, videos, texts.
Some people even refer to creatives as 'banner ads' although these days creatives have become so advanced they may be more than a simple banner and include text, video, animations, or dynamic content.
They may also be interactive, where the user can click, browse, rotate, and see more details right on the page.
CPA Marketing Niches:
Well the awesome thing about CPA Marketing is that you can find almost anything to promote.
You will able to promote offers like:
As seen on TV
Biz Opps/Work From Home
Children & Family
Coupons & Daily Deal
Financial & Credit Offers
CPA Gaming Offers
Health/Fitness & Weight loss Offers
Loans & Payday Offers
Travel Related Offers
How To Start CPA Marketing?
The best way to learn CPA Affiliate Marketing is to take a membership course from industry experts who are experienced & well qualified. We also have one of the best CPA marketing course & training program.