CPA Affiliate Marketing Explained: Digital Meaning & Definition
Are you looking for a way to start an affiliate marketing business? If so, you might want to consider CPA marketing. CPA, or cost-per-action marketing is a great way to earn money online.
In CPA digital marketing, you earn money by promoting products or services for other businesses. You may have heard of CPA marketing before, but you may not know how it works. In this post we explain the meaning and several important aspects of this affiliate marketing business model.
What is CPA marketing all about?
The digital MEANING of CPA marketing, also known as cost-per-action marketing, is a very well known method in which an advertiser and an affiliate work together in mutual partnerships.
CPA Model of Marketing Is A New Rising Trend In The Affiliate Industry, In Which Individuals & Brands Are Successfully Taking Advantage With Their Lucrative Benefits.
Affiliates execute digital marketing services (meaning online) for the advertiser in this manner, and consequently the so called affiliate receives a commission based fee anytime a user or customer takes a specific action as a result of the completed offer.
These simple actions commonly include watching videos online, filling out simple forms, getting various quotes (like financial, credit, auto etc), making purchases or signing up for trials which typically everyone has come across.
A typical CPA marketing strategy consists of three major components, which include but not limited to:
What are the advantages of CPA marketing?
Scale of Profitability
Easy to start right away
Scaling CPA Affiliate Campaigns
How does CPA marketing work?
Strategies for using CPA marketing
Find cpa offers (potentially with a good payout)
Choose a trustworthy CPA network
CPA VS AFFILIATE MARKETING (Beginners Guide): The Differences Explained
CPA is generally considered to be an easier revenue model than affiliate marketing for one simple reason:
You get paid for sending a qualified lead.
Once the traffic you send converts into a lead, it becomes the duty of the particular network to convert that lead into generating a sale. Whether or not that sale gets made, you will still be paid for the lead.
In CPA, you simply get paid for sending users who complete an action that could be as simple as getting a user to fill out a form or take any other desired action.
In affiliate marketing however, you get paid when somebody actually makes a valid purchase.
In short, it’s much easier to get a user to do something that doesn’t cost money.
How’s it different from affiliate marketing?
Here are some more differences between CPA & affiliate marketing:
◉ You get paid quickly in a CPA network.
◉ You are usually on your own in a CPA network. In an affiliate network, you have the privilege to be assigned an AM (affiliate manager) who guides you towards the best converting offers & provide tips to help you make even more money.
With CPA Marketing, it takes a much longer time to become part of a network & you need to get network approval for the CPA offer that you plan to promote.
Common FAQ about CPA Marketing Explained:
How To Choose Between CPA & Affiliate Marketing?
One great advantage and benefit of CPA (Cost Per Action) is it usually converts rather well (due to no direct sales required to be made) & you can drive traffic from multiple sources including mobile traffic.
At the same time, the downside of CPA in comparison to affiliate marketing is that (because no direct sale is being made) it pays less.
The strategy and plan to making digital revenue is:
Don’t just limit yourself to one form of making income online.
For a beginner, it’s a good idea to start with CPA Marketing as you might not have a website or a consistent source of traffic.
With CPA Marketing, you can see instant results as you will start noticing small amount of funds in your account dashboard when users take simple actions like submitting their email details into a form.
How much money can one earn with CPA Marketing?
There are affiliates who are making by the millions with CPA marketing.
But in terms of single conversions, it could be as low as $0.10 and as high as $100.
In certain cases when the user has to enter their credit card details for a free trial of a product (digital or physical in nature), you can get paid roughly between $10 & $60.
How about traffic lead generation methods?
In CPA Model of Affiliate Marketing, you need to check constantly the promotion details before starting the promotion.
Several CPA offers are limited to certain geographical locations like US, UK, Australia, Singapore, New Zealand, Canada & sometimes you can use only selected sources to drive traffic to your offers.
How about terms & conditions for commission payouts?
In affiliate marketing generally, we have a locking period of 30-60 days whereas in CPA Marketing you get paid instantly with no refunds unless you are violating the TOS such as driving traffic from an illegal method.
You will be paid once you reach the required minimum threshold payout for the CPA network you are signed up with.
How about scam offers?
This is one of the biggest cons of CPA Marketing Industry.
You may find some scam offers paying $1-$5 for completing simple tasks.
However, sticking to well respected affiliate networks will keep you 100% safe and I’m sure you are witty enough to recognize such offers are illegal & something you don’t want people to fall for.
Avoid offers such as “make money quickly”, online flash games (many of them install spyware), sex, gaming or dating sites, and many others that seem awfully fishy in nature.
Use your own gut instincts plus judgment & avoid promoting something that looks overly unreasonable.
Affiliate Marketing is definitely not an overnight solution, but with the right mindset & strategy, it offers a much bigger payout in the long run.
At the same time, Cost Per Action Marketing is relatively easy for beginners without even a website of your own, as you only need to direct traffic to take simple online actions like email signups or installing an app, taking short quizzes or completing a media survey.