Ecwid Review: An In-Depth Look at the Popular E-commerce Platform

ecwid ecommerce review

E-commerce is a booming industry, and with so many options available, it can be difficult to choose the right platform for your online store. One platform that has been gaining popularity in recent years is Ecwid. In this review, we will take an in-depth look at Ecwid and its features to help you decide if it is the right choice for your business.


Ecwid is a cloud-based e-commerce platform that allows businesses of all sizes to easily create and manage their own online store. It offers a wide range of features, including product management, inventory management, and payment processing. One of the key benefits of Ecwid is its ease of use - it is designed to be user-friendly, even for those without technical expertise. Ecwid's user-friendly interface makes it easy to navigate, and the platform's drag-and-drop feature allows you to quickly and easily add products, images, and other elements to your store.


One of the standout features of Ecwid is its extensive product management capabilities. With Ecwid, you can easily add, edit, and delete products, and even assign them to multiple categories and subcategories. You can also create detailed product descriptions and include multiple images, making it easy to showcase your products in the best possible light. 

Additionally, Ecwid allows you to set different prices for different products, and even set up special pricing for wholesale customers.

Ecwid also offers a wide range of inventory management options. You can track your stock levels, set up low stock alerts, and even enable backordering. This helps you stay on top of your inventory and avoid running out of stock. Additionally, Ecwid allows you to set up different inventory levels for different products, so you can keep track of your most popular items separately.

Another key feature of Ecwid is its support for a wide range of payment methods. It supports major credit cards, PayPal, and even Apple Pay and Google Pay. This makes it easy for customers to make purchases and helps increase sales. Additionally, Ecwid offers a variety of security features to protect your customers' sensitive information, including SSL encryption and fraud detection.

Design and Customization

Ecwid offers a variety of design templates to choose from, so you can easily create a professional-looking online store. Additionally, Ecwid also offers a range of customization options, so you can tailor the design of your store to match your brand. You can even add custom CSS and JavaScript to further customize your store. With Ecwid's design and customization options, you can create a store that is unique and reflective of your brand, which can help you stand out from the competition.


Ecwid offers a free plan, as well as a range of paid plans. The free plan includes basic features and is suitable for small businesses or individuals just starting out. The paid plans offer more advanced features and are suitable for larger businesses. The pricing is based on the number of products you want to sell, starting at $15 per month. The paid plans also offer more advanced features such as abandoned cart recovery, and email marketing integrations. Additionally, paid plans offer more advanced analytics and reports, which can help you track your store's performance and make data-driven decisions.

SEO Optimization

One of the key features that sets Ecwid apart from its competitors is its built-in SEO optimization tools. These tools allow you to easily optimize your store for search engines, making it easier for customers to find your products. Ecwid automatically generates meta tags and sitemaps, and even allows you to edit your URL structure for optimal SEO. Additionally, Ecwid offers an SEO Wizard which guides you through the process of optimizing your store and ensures that your pages are properly structured, have the right tags, and are easy to navigate. This can significantly increase your store's visibility in search engine results and drive more traffic to your site.

Marketing and Promotion

Ecwid also offers a range of marketing and promotion tools to help you boost sales. You can create and manage discounts and coupons, and even set up a loyalty program for repeat customers. This can help you attract new customers and retain existing ones. 

Additionally, Ecwid allows you to create email campaigns and track their success, which helps you reach out to potential customers and increase sales. With Ecwid's built-in email marketing capabilities, you can create and send customized email campaigns to your customers, promoting new products, sales, and other special offers.

Integration and Add-Ons

Ecwid offers a variety of integrations, including popular platforms such as Facebook, Instagram, and Google Shopping. This allows you to easily connect your store with other marketing channels and reach a wider audience. Additionally, Ecwid offers a range of add-ons, such as social media sharing buttons, product reviews, and live chat, which can further enhance your store's functionality. With Ecwid's integrations and add-ons, you can expand the reach of your store and provide customers with more options to interact with your business.


Ecwid is a powerful e-commerce platform that offers a wide range of features to help businesses of all sizes create and manage their own online store. Its ease of use, extensive product management capabilities, and support for a wide range of payment methods make it a great option for businesses looking to establish an online presence. 

Additionally, the design and customization options offered by Ecwid make it easy to create a professional-looking store that aligns with your brand. The built-in SEO optimization and marketing and promotion tools along with the integration and add-ons help you increase your online visibility and drive sales. Overall, Ecwid is a solid choice for businesses looking for an e-commerce solution.